A famous line generally attributed to PT Barnum is certainly applicable, in this story.
It goes: "There's a sucker born every minute...and two to take 'em."
This is amazing when you think about it. When we see a product that is so ridiculously over-priced as some of these are, you have to consider that there must be a market for it. Even more so is the fact that somebody has actually paid what they are asking.
I guess some people want to be the first on their block to do anything, these days.