If I am watching a segment with medical and health advice, I would hope that the person would be a doctor or some other healthcare professional related to the topic at hand. Can we imagine a grocery store cashier telling us all what treatment regimens work best to treat lymphoma? Better yet, how about a bartender teaching us about what lab values are critical in diagnosing cirrhosis of the liver?
Take CBS for example, they have placed an ad for an eco-beat reporter.
“CBS is expanding its coverage of the environment,” the ad reads. “We seek a talented reporter/host for Internet video broadcast. We are looking for smart, creative, hard working up and comers, who can bring great energy, creativity and a dash of humor to our coverage. A deep interest in the environment and sustainability issues will serve you well.”
So you would think such a job would require a science background or years of covering environmental news? Not exactly.
“You are wicked smart, funny, irreverent and hip, oozing enthusiasm and creative energy,” the ad reads. “This position requires strong people, reporting, story telling and writing skills. Managing tight deadlines should be second nature. Knowledge of the enviro beat is a big plus, but not a requirement.”
If you have any questions as to why CBS is dead last in the ratings, this may help you to understand it better. Credibility is the problem and it has been, since the big Memogate scandal.
I would think a person with a strong ecological background would be the first requirement. But when we see with Al Gore running the show in this global warming cult, we realize that isn't a pre-requisite. Al is a lawyer and politician by trade, yet ask any global warming cult member and they'll tell you, he is the premier expert in this field.
All that matters is, a person needs to be funny and irreverent to get the pre-determined message out. It doesn't matter that there is no consensus in the real scientific world, just be funny and outgoing. We'll tell you what to say.
Now go get 'em killer.
Knock 'em dead.